Go-to-market · AI & agentic strategy · Retail & CPG domain
Most go-to-market strategies fail not from lack of effort. From lack of system.
I work at the intersection of go-to-market engineering, AI and agentic strategy with hands-on execution, and retail and CPG operating depth. Over $100M in measurable client impact — building the systems where all three earn their keep, not just describing them.
Three lenses
I work at the intersection. The product is the combination.
Go-to-market systems
Unified revenue engines beat fragmented tactics, every time.
$100M+ in measurable client impact across enterprise engagements.
AI & Agentic strategy + execution
Strategy plus hands-on deployment — I run the agentic stack I advise on.
40% CPG time-to-market cut via AI orchestration. Co-Founder of GTMify.io.
Retail & CPG domain
25 years across retail, CPG, and manufacturing transformation.
RETHINK Retail Top Expert '25 & '26. Top AI in Retail Leader '26.
Latest takes
POV
The AI SDR category is mostly overpriced automation — here's what's worth buying
AI SDR tools are the hottest GTM category of 2026. Most are just rebranded sequencers. The few that earn their price share one trait the others don't.
Why most retail AI pilots never leave the pilot stage
The difference between the retailers compounding AI wins and the ones stuck in pilot purgatory isn't model capability — it's the three operational habits they refuse to skip.
About
I run the stack I write about.
AVP & Principal at Genpact Retail Applied Advisory. Co-Founder of GTMify.io. Two jobs at the same intersection — GTM systems, AI and agentic strategy, retail and CPG domain depth — from both the advisor seat and the operator seat.
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No schedule, no filler. You'll hear from me when there's a take worth your attention.