Go-to-Market Scientist · AI Strategist · Retail & CPG
Most go-to-market strategies fail not from lack of effort. From lack of system.
I'm a go-to-market scientist and AI strategist. I design AI operating models for retail, CPG, and B2B organizations and build the revenue systems behind them, inside your environment: agentic outbound, context-engineered LLM pipelines, AI-native RevOps, with governance built in. Over $100M in measurable client impact.
Three lenses
I work at the intersection. The product is the combination.
Go-to-market systems
Unified revenue engines beat fragmented tactics, every time.
$100M+ in measurable client impact across enterprise engagements.
AI strategy and agentic builds
AI operating models designed for production, then run there: context engineering, LLM pipelines, agent orchestration. The stack I advise on is the stack I run.
45+ production AI agents running GTMify operations autonomously today.
Retail & CPG domain
25 years across retail, CPG, and manufacturing transformation.
RETHINK Retail Top Expert '25 & '26. Top AI in Retail Leader '26.
Latest takes
POV
Write the eval before the prompt
Teams iterate prompts on their own impressions, then find the regression in production. Write the eval first and prompt work becomes engineering with a scoreboard.
The first agent in your stores belongs in the back room
Customer-facing agents win the press. Store operations wins the business case. Here is where agentic retail earns the trust and the budget.
Holiday 2026 is the first peak with agents in the checkout path
A measurable share of holiday traffic now arrives through AI assistants that never render a product page. Here is what to instrument before Black Friday.
About
I run the stack I write about.
AVP & Principal at Genpact Retail Applied Advisory. Co-Founder of GTMify.io. Two jobs at the same intersection (GTM systems, AI and agentic strategy, retail and CPG domain depth), from both the advisor seat and the operator seat.
The methodology under most of my engagements is CODN — the Cost of Doing Nothing framework — for putting a defensible number on inertia.
Long-form
Articles
Retail boards are governing agents with a human-era rulebook
The budget line, the metric, the roadmap and the pricing floor were all calibrated for human speed and human friction.
Agentic Shopping Breaks the One Thing Retail Media Sold You: The Closed Loop
Retail media's premium rests on a closed loop brands already can't prove. AI agents now sever influence from purchase. Here is the operating model that fixes it.
The system that ships our software also runs my house
A household has a backlog, recurring operations, a calendar, suppliers and a budget. The same agent operating model that runs GTMify engineering now runs my home, under the same rules.
Newsletter
One POV in your inbox when it hits
No schedule, no filler. You'll hear from me when there's a take worth your attention.