Marlton, NJ 08053 · 609-367-6895 · scott@wueschinski.com · linkedin.com/in/scottwueschinski · scottwueschinski.com
GTM Solution Consulting Executive · Strategic Advisor
GTM Scalable Solution Development · Digital Transformation · Team Building & Leadership · AI & Agentic at Production Scale
An accomplished, highly skilled Solution Consulting leader and operator with 25+ years of experience building, implementing, and maintaining business tools, systems, and processes — now operating at the intersection of GTM strategy, agentic AI deployment, and retail transformation. Proven record of developing strategy, managing complex programs, and incorporating AI-native ideas and technologies to solve business problems. Skilled, influential communicator with expertise in partnering with leadership teams, leading multidisciplinary teams against aggressive performance metrics, and driving initiatives that change and improve how the work actually gets done.
Author of the CODN — Cost of Doing Nothing framework. Production fluency in Claude (Code, API, MCP), Anthropic SDK, custom MCP servers, eval harness design, n8n, Supabase, Clay, and 35+ MCP-connected services in active client engagements.
Core Competencies
AI & Agentic: Agentic AI · Real-World Application of LLMs · Claude Code · MCP Server Design · Custom MCP Architecture · Agent Eval Harness Design · Prompt Engineering · LLM Application Architecture · AI Lead Scoring · AI Investment Governance (CODN)
Strategy & Execution: Strategy, Planning & Execution · Digital Transformation · Program & Project Management · Business Development · Commerce Data Architecture · Integration Platforms · Process Optimization · Product & Content Management
Methods: Agile Methodologies · Technology Orchestration & Automation · Software & Product Development Lifecycle Management · Stakeholder Engagement · Adaptive Problem-Solving
Recognition
- RETHINK Retail Top AI in Retail Leader, 2026 — recognized for production AI work at the intersection of retail transformation and agentic operations.
- RETHINK Retail Top Retail Expert, 2025 and 2026 — second consecutive year on the Top Retail Expert list.
- RETHINK Retail — Retail Advisory (03/2025 – Present)
See /recognitions for full context.
Professional Experience
Genpact
Assistant Vice President (AVP) & Principal · Retail Applied Advisory and AI-Agentic Global Lead
Promoted to global lead for Genpact's Retail Applied Advisory practice with expanded scope across AI strategy and agentic transformation engagements. Senior advisor on AI-native retail and CPG transformation programs spanning the global Tier 1 and Tier 2 cohort, with explicit ownership of the practice's CODN-framed investment governance, multi-workstream business cases, and agentic deployment architecture.
Assistant Vice President (AVP) & Principal · Retail Applied Advisory
Senior advisor on AI transformation engagements for global retail group, $1.5B+ data and analytics platform, global CPG leader, Fortune 500 omnichannel retailers, and B2B SaaS portfolio companies. CODN-framed investment cases, AI orchestration target maps, RevOps engineering reviews, multi-workstream business cases.
- $1.5B+ data & analytics company: 9-value-stream chapter system with CEO-level cross-chapter synthesis and CODN-integrated quarterly governance.
- Global retail group: Multi-workstream AI transformation business case spanning Asia-Pacific operations, Global Capability Centre, BPO partnership, and JV structures. Cross-region CODN model defended at board level.
- Global CPG leader: Plan-to-cash cycle modernization executive summary. AI orchestration cut time-to-market 40% across the operating brand portfolio.
- Fortune 500 omnichannel retailer: GTM transformation generating $50M new revenue in 18 months through unified measurement, segmentation, and outbound coordination.
Methodology: CODN (Cost of Doing Nothing) framework — used by CEOs to fund transformation, RevOps leaders to prioritize agentic workflows, and boards to govern AI investment.
GTMify.io — Co-Founder & Advisor
GTMify.io is redefining go-to-market strategy. We create orchestrated outbound systems that get smarter with every interaction. Three pillars:
- Content that Converts: Content that creates customers, not just engagement.
- Intelligent Outbound: Teaching prospects why they should care, not just reaching more of them.
- Intent-Driven Strategy: Creating buyers by revealing problems they didn't know they had.
Platform operated by humans and optimized by AI. Real-time analytics and full transparency into every campaign across email, LinkedIn, and SMS as a coordinated intelligence system.
What I've shipped at GTMify:
- GTMify Cortex: production AI lead-scoring agent with ICP tier logic, disqualifier reasoning, and weekly eval harness. Stack: Claude API + Clay + Supabase + custom MCP server. Deployed against B2B SaaS ICPs in the 200–3,000 employee band.
- POV publishing pipeline: twice-weekly auto-drafting cron-driven content engine (n8n + Firecrawl + Claude → GitHub PR → Slack). ~$0.25/draft, fully reviewed before merge.
- Multi-tenant Claude Code consulting infra: 35+ MCP-connected services per workspace; custom MCP servers expose proprietary CRM data, workflow surfaces, and KG retrieval to agents.
- Outbound stack engineering: Claude + n8n + Clay + Supabase + Reply.io as the production replacement for $15-30K/month outbound agencies.
Stravonvale — Co-Founder
Advisory firm co-founded with Josh Carter. Commercial vehicle for engagements originating from scottwueschinski.com/work. Three engagement shapes: fractional advisor (3-9 months), transformation sprint (6-12 weeks), expert call (60-90 min). Methodology: CODN audit at the start of every engagement.
Three Daughters Consulting (3DC) — Fractional Principal Consultant & Founder
3DC specializes in AI-driven automation and digital transformation for Retail, CPG, Manufacturing, SaaS, and engineering sectors. Delivers technology-agnostic consulting services focused on workflow optimization, strategic product development, and implementing innovative solutions that enhance operational efficiency and decision-making capabilities.
ReThink Retail
Top AI Leader 2026
Retail Advisory
Top Retail Expert 2025 & 2026
Avanade (an Accenture & Microsoft Company) — Business Development Executive
Strategic business development for digital and AI transformation engagements across Avanade's Microsoft + Accenture-aligned client base.
BEMEIR — Strategic Advisor & Fractional Chief Customer Officer
Drove end-to-end revenue operations and go-to-market strategy for enterprise eCommerce solutions, resulting in 550% Y0Y pipeline growth in 3 months. Led cross-functional teams to optimize marketing initiatives, advisory services, and business development across Magento, Shopware, Shopify, and BigCommerce platforms. Cultivated high-value client relationships while implementing data-driven growth strategies to maximize market penetration and revenue expansion.
HTEC Group — Sr. Director · Digital Strategy, Innovation, & Strategic Partnerships
Spearheaded digital strategy and innovation initiatives for HTEC's global retail clients, leveraging extensive experience in commerce and digital transformation to drive significant business growth and client outcomes. Led cross-functional teams in conceptualizing and delivering cutting-edge digital solutions for retail enterprises and innovative startups.
- Developed and implemented strategic partnerships to expand HTEC's capabilities and market reach in the retail sector, data, and AI, fostering innovation by identifying and integrating emerging trends and technologies.
- Utilized deep technical expertise and business acumen to navigate complex digital landscapes, applying MACH principles to create agile, scalable solutions for the ever-evolving retail environment.
- Automated the revenue operations tech stack and processes for direct sales and partnerships to deliver highly personalized outreach based on HTEC ICP and partner JVP, aligned with identified client pain points mapped to specific capabilities and offerings — resulting in $100M+ at the top of pipeline in less than three months.
- Standardized and automated case study creation for 500+ case studies, saving months of man-hours over the incumbent manual process.
ThoughtWorks
Technical Director · Digital Commerce & Finance SME · Retail Domain Specialist
Served as a critical leader in North America. Drove strategic engagements with high-profile clients, leveraging business, finance, and entrepreneurial backgrounds to provide strategy and leadership on complex digital transformation initiatives while unlocking new opportunities for the organization and delivering incremental value to the client at every step.
- Responsible for influencing $50M+ in recognized revenue for FY2023.
Principal · Digital Commerce & Finance SME · Retail Domain Specialist
North American retail and commerce leader driving strategic engagements with clients like Apple, Gucci, CVS, Home Depot, Wayfair, Planet Fitness, Gap, Kroger, Yum Brands, John Deere, Exxon Mobil, Grainger, and Ritchie Bros.
RafterOne (acquired by IPG) — Assistant Vice President of Advisory Services
Led the advisory services practice — auditing, strategy, sales, marketing. Provided technical and functional expertise on implementation, usage, and optimization of Salesforce with technology expertise in Salesforce's CPQ, Billing, B2B Commerce, and Experience Clouds.
- Managed the development and continued enhancements of accelerators for CPQ, Billing, and B2B Commerce subscriptions on both Classic and Lightning.
- Managed the development of a new Marketplace accelerator built entirely on the Salesforce platform.
- Managed the $24M sales target for 2021; pipeline of 150+ BANT-qualified opportunities; pre-sales solution consulting and ROM estimation for Salesforce AEs and clients.
Acumen Solutions (a Salesforce company) — Solution Consulting Director & Commerce Subject Matter Expert
Provided technical and functional expertise on implementation, usage, and optimization of Salesforce B2B Commerce (CloudCraze & Lightning) and Salesforce Experience Cloud (Communities) for the Salesforce Professional Services organization.
- Championed digital commerce and omnichannel best practices within Salesforce's product ecosystem and leveraged connected enterprise applications including ERP, PIM, Marketing, CMS, TMS, 3PL, and POS.
- Devised strategy using technical, functional, and operational skill sets to service and support customers during blueprint, implementation, and post-launch.
- Drove ongoing innovation by collaborating with Customer Success teams, assisting customers in achieving successful outcomes, and growing their businesses using the Salesforce platform.
SUEZ Water Technology & Solutions — Senior Director, Digital Technologies
Took ownership of a global technology platform for all digital commerce applications, consumer-facing websites, revenue marketing, customer portal, field service, and digital customer registration for the $3.5B water technology company.
- Advanced functional and technical roadmaps for Salesforce B2B Commerce (CloudCraze), Salesforce Customer Communities, Adobe/Marketo, ServiceMax, and integrated technologies.
- Grew/transformed a $600M B2B business into a digital customer-centric experience focused on self-service, including automated, touchless, repeatable, scalable digitization for all transactions.
- Built business case to save $400K annually in OpEx by managing the technical platform migration from Salesforce B2B Commerce to Adobe/Magento 2.4 Cloud Commerce and adding functionality based on stakeholder and Voice of Customer (VOC) requests.
- Enhanced customer experience by reducing real-time API calls, re-architecting data structure, and integrating pipelines and customer journeys to increase site speed.
- Developed a digital customer hub leveraging Magento functionality and established the solution as the digital cornerstone for SUEZ–customer interactions.
- Delivered functionality for customers to self-service orders, invoices, shipments, payments, service requests, customer-specific documents, and customer master data.
Church & Dwight (CHD) — Senior eCommerce Analyst
Owned technology, including all transactional websites, systems, and integrations, and provided strategy and vision for ongoing technology transformation for the American manufacturer of household products.
- Managed the Direct-to-Consumer (D2C) roadmap program focusing on scalability, repeatability, and speed to market.
- Reduced workflow duplication by consolidating 60+ integrations, platforms, vendors, and solutions into 12.
- Oversaw migration/upgrade of all non-Magento 2 sites, enhanced analytics with PowerBI, call center consolidation, 3PL consolidation, Salesforce Marketing Cloud implementation, PCI compliance assessment, and Salesforce Sales Cloud design/implementation supporting campaign management and ROI tracking.
- Increased development efficiency 162% by architecting/implementing support processes and tools, facilitating agile development lifecycles, and increasing development capacity with only three on/offshore resources.
Strategic Solutions (S2 LLC)
Silent & Absentee Partner / Managing Partner / Partner
Consulted on eCommerce and operations, merchandising systems, project management, analytical business intelligence, demand and assortment planning, strategic planning, marketing, process improvement, and coaching for the business solutions company.
- Led team on eCommerce system migration, implementation, and servicing across various platforms.
- Particular focus on B2B and B2C commerce applications, PIM, OMS, UI/UX, CRM, and Salesforce Sales & Service Cloud integration as part of comprehensive technical re-platforms and system redesigns.
- Improved all 45 clients' turn rate from 2.2 to 3.0, increased margins by 4% on average, and contributed to positive monthly cash flows from $3.8K to $600K+.
- Advised 224 RetailToolKit clients and helped manage monthly Open-to-Buy (OTB).
- Serviced 62 RetailToolKit clients exploiting analytical business tools.
Burlington Stores (Contract via S2 LLC) — eCommerce Operations & Planning Analyst
- Led/coordinated internal stakeholders and multiple 3rd-parties for the Fortune 500 retailer's eCommerce website.
- Coordinated the transfer of ~650K inventory units ($8.2M) by migrating eCommerce warehouse operations to Ozburn-Hessey Logistics (OHL).
- Drove order fulfillment across two facilities, shipping 420K units ($8.4M) and routing ~520K units to OHL during the 8-week live transfer.
- Maintained a $1.2M capital budget; improved shipment efficiency from 1.7 to 1.15 packages per shipment; reduced overall cost per package from $10.12 to $9.08.
Bucks County Bicycle Company (BCMULTISPORT.COM) — Founder/President
- Built and ran a $2.4M retail business with eCommerce expansion to $8M within five years.
- Generated 29K customers annually and increased bottom-line profit 8% through aggressive customer acquisition.
- Hired 15 FTE and 6 PTE; provided training across sales, service, back office, marketing, and shipping/receiving.
- B&M sales grew from $160K to $2.4M within 8 years; margins from 38% to 47.5% through business development, sales forecasting, and strict expense budgeting.
- Managed $500K+ inventory with annual shrink under 1% leveraging strict inventory control processes.
Speaking Engagements
- Retail Therapy Podcast — Producer & Co-Host
- Nearbound Podcast #164 — "Why your SaaS Partnerships Aren't Delivering"
- Adobe Summit 2021 — "Reducing Migration and Maintenance Costs with Magento Commerce" (S703)
- Security & Access: Top Tips for Magento Merchants (2020)
- B2B Online Miami 2020 — "Transforming your B2B Business to Meet Changing Customer Expectations"
- Meet Magento New York 2018 — "Leveraging Magento as the Cornerstone of Architecture Transformation"
- Magento After Work 2018 — Keynote (NYC + Philadelphia)
For 2026 speaking topics + booking: /speaking.
Technical Proficiencies
AI & Agentic (Production): Claude (Code, API, MCP) · Anthropic SDK · custom MCP servers · agent eval harness design · prompt engineering · agent orchestration · LLM application architecture · Manus.ai · ChatGPT · Gemini · Lovable · Cassidy.ai · Copy.ai · Circleback.ai · Fireflies.ai · Bardeen.ai · Reclaim.ai
Workflow Automation & Orchestration: n8n (production daily) · Trigger.dev (working) · Zapier · Make · Cloudflare Workers · Vercel Functions
GTM: Instantly · Lemlist · Email Bison · Heyreach · GetSales.io · SuperGrow.ai · Pitchghost · Apollo · Sales Navigator · Ocean.io · Trigify · Kwanzoo · FullEnrich · Reply.io · Clay
Commerce: Salesforce B2B / B2C / B2B2C Commerce · Adobe Commerce · Magento 1 · Shopify & Shopify Plus · BigCommerce · commercetools · Commerce Layer · VTEX · Elastic Path · Enactor · Viax.io · Salesforce OMS
CMS Platforms: Contentful · Contentstack · Storyblok · Sanity.io · Bloomreach · Amplience · Brightspot
MACH Technologies: Contentsquare · Conscia.ai · Bluestone PIM · Cloudinary · Vercel · Ninetailed · Netlify · Segment · Amplitude · Threekit · Akeneo · InRiver · Algolia · Orama · Talon.One · Evolv.ai · Convert · Adyen
Stripe: Payments · Tax · Connect · Billing · Invoicing · RevRec · Treasury · Issuing · Sigma · Data Pipeline
Salesforce: Sales Cloud · Service Cloud · Field Service · CPQ · Billing · Communities (Experience Cloud) · Marketing Cloud · Pardot · Tableau · Slack · Quip · Einstein
Marketplace: Mirakl · Marketplacer
ERP Applications: SAP · Oracle · NetSuite
Integration Platforms: Mulesoft · Dell Boomi · SnapLogic
Internal & PMP Tools: Atlassian Suite (Jira, Confluence, Bitbucket) · Azure DevOps · MS Project · Smartsheets · Zephyr · ServiceNow · New Relic · GitHub · Optimizely · MS Office · Google Workspace · Slack · Notion · Adobe Acrobat
Data: Supabase (Postgres + Edge Functions + RLS + pgvector) · Snowflake (working) · PostgreSQL · dbt · semantic layer design · TypeScript · JavaScript · Python (working) · SQL
Education & Certifications
Bachelor of Science, Economics (minors: Political Science, Mathematics) — James Madison University, Harrisonburg, VA
Methodology & Thought Leadership
Author of the CODN — Cost of Doing Nothing framework, used by CEOs and PE firms to govern AI investment decisions. POV publishing across three streams (Retail, GTM, AI & Agentic) at scottwueschinski.com/pov. Long-form articles at scottwueschinski.com/articles. Speaking topics at /speaking.