Why book me
I run the agentic stack I advise on, in production, daily. Audiences leave with a take they can act on Monday morning — not vendor logos and platitudes. Every talk grounds the AI conversation in operational reality: what's actually working, what's pilot theater, and what the next twelve months actually require.
The throughline is the CODN framework — the Cost of Doing Nothing — which I built specifically because most transformation business cases lose to inertia, not to weak ROI.
Recognition
- RETHINK Retail — Top Retail Expert, 2025 and 2026
- RETHINK Retail — Top AI in Retail Leader, 2026
Rates
Fees are tiered by format, duration, and audience. The ranges below are starting points; final rate depends on prep time, travel, recording rights, and customization. I price transparently because the math should be obvious before we ever get to a contract.
| Format | Typical fee range |
|---|---|
| Virtual keynote (30–45 min) | $8K–$15K |
| In-person keynote (30–45 min) | $15K–$30K |
| Workshop — half day | $20K–$40K |
| Workshop — full day | $35K–$65K |
| Board briefing or private exec session (60 min) | $8K–$15K |
| PE / VC portfolio offsite (half to full day) | $20K–$40K |
| Roundtable facilitation (60–90 min) | $6K–$12K |
What moves the rate: audience size, custom prep (case-study tailoring, board materials, pre-event interviews), travel distance, recording rights, and whether you want a post-event written summary or follow-up call.
I don't use a speaker bureau. All bookings come direct — which means lower fees than the bureau-routed equivalent, and a faster path to scoping the right talk for your audience. If you found me through a bureau, that's fine; just know the direct path exists.
What's included
Every engagement includes:
- A 30-minute prep call with you (and your AV/event lead if applicable) — audience profile, room dynamics, hot-button objections to address, what success looks like.
- One round of custom adaptation to your audience — case-study substitution, vocabulary tuning, board-pack vs. operator-room calibration.
- The talk itself at the agreed format and length.
- Live Q&A.
- A one-page leave-behind summarizing the framework, references, and one-action takeaway for the audience.
Optional add-ons (priced separately on request):
- Pre-event executive briefing call (30–60 min, with sponsor or CEO before the event)
- Post-event group debrief or office-hours (60 min within 14 days)
- Customized written summary for attendees who couldn't make it
- Multi-stop tour pricing (more than one event in the same trip)
Travel expenses are billed at cost, separately from the speaking fee, with receipts.
When I waive or reduce the fee
A handful of cases get the fee waived or significantly reduced. If your engagement fits one of these, say so directly — no need to be coy:
- Non-profits and educational institutions — generally waived or token honorarium only.
- Peer-of-mine personal asks — long-standing relationships, reciprocity.
- PE portfolio events where a portfolio company has hired me fractionally — the fee is folded into the existing engagement.
- Selected industry events where the audience is exactly my ICP — sometimes I'll trade the fee for an honest audience and a clean recording.
Outside those cases, fees are real and proposed transparently.
Available talks
Pilot theater is the real bottleneck
For: Retail + CPG C-suite
Why most retail AI pilots never leave the pilot stage — and the three operational habits that separate winners from losers. CODN-framed close.
Formats: Keynote (30 min) · Workshop (90 min) · Board briefing (60 min)
The CFO's CODN question every CDO is failing
For: Retail + B2B SaaS execs, boards, PE
CFOs are starting to ask "what does it cost us to NOT do this?" Most CDOs aren't ready. This talk gives the CODN framework + a worked example.
Formats: Keynote (45 min) · Workshop (2 hr)
RevOps is becoming a build job, not a tools job
For: B2B SaaS founders + CROs + RevOps leaders
The hiring signal has flipped: best RevOps candidates have GitHub profiles, not just SFDC certs. Why the middle market is one cycle behind, and what to do.
Formats: Keynote (30 min) · Roundtable (60 min)
The agentic GTM stack that beats the agency model
For: B2B founders + CROs + agency owners
Outbound agencies billed $15-30K/mo for what an agentic stack now does for $2K/mo. The math has flipped. Here's the stack and the case for owning it in-house.
Formats: Keynote (45 min) · Workshop (2 hr)
Your data lake is the AI bottleneck (not your model)
For: Retail CDOs, CIOs, CTOs, CDAOs
Three years ago every Tier 1 retailer built a data lake. Now the AI conversation has moved on — and the lake has gone quiet. Three retrofit moves to make every AI dollar worth ten times what it would otherwise be worth.
Formats: Keynote (30 min) · Workshop (90 min)
Custom talks
Most engagements end up custom. The talks above are starting points; if you have a specific audience problem (board offsite, PE-portfolio CEO summit, CRO offsite, AI-strategy retreat), I'll shape a talk around it. Bring me the audience profile and the outcome you want them to walk away with, and I'll come back with three potential angles.
Formats I do well
- Keynote (30–45 min) — one big idea, three takeaways, sharp open + close.
- Workshop (90 min – half day) — CODN audit walkthroughs, agentic stack design exercises, ICP-as-a-system clinics.
- Board briefing (60 min) — AI investment governance, transformation business case framing.
- PE / VC offsite — portfolio-level GTM reviews, AI-readiness diagnostics, fractional placement strategies.
- Roundtable (60–90 min) — small-group facilitation for execs working through a similar problem.
One-line bio for booking
Scott Wueschinski is a Fractional Chief AI Officer and Forward Deployed GTM Engineer. AVP & Principal at Genpact Retail Applied Advisory, co-founder of GTMify and Stravonvale. RETHINK Retail Top AI in Retail Leader 2026. Author of the CODN (Cost of Doing Nothing) framework. 25+ years building production AI systems across retail, CPG, and B2B GTM.
Engagement and travel
Based in Greater Philadelphia (Marlton, NJ). Comfortable with weekly travel; engagements run globally. For PE/VC and corporate offsites, I'm flexible on location and format.
Book a talk
Book a 30-minute discovery call → to discuss audience, format, and dates.
For agency or speaker-bureau bookings, message me on LinkedIn with the audience and date and I'll route to the right contract path.