What I do
I serve as AVP & Principal in Genpact's Retail Applied Advisory practice, where I work with retail and CPG executives on AI-driven transformation — modernizing measurement stacks, rewiring omnichannel operations, and closing the signal-to-action loop. I also co-founded GTMify.io, a B2B go-to-market platform that operationalizes outbound, RevOps, and AI-agent orchestration for founders and revenue teams.
Three pillars
Everything I work on sits at the intersection of three things. None is unique on its own; the combination is.
Go-to-market systems. Most GTM strategies fail not from lack of effort but from lack of system. I engineer unified revenue engines — outbound, RevOps, measurement, content, and channel execution wired into a single intelligent workflow. Fragmented tactics, no matter how well-run individually, lose to integrated systems every time. This is the primary craft.
AI and agentic strategy — with execution. The AI work is not advisory-only. I run the agentic stack I advise on. Through GTMify I design, deploy, and operate AI agents across the revenue motion — AI-drafted outbound, autonomous prospect research, closed-loop optimization, content generation tied to measurable campaign signal. Strategy without execution is a slide deck. I keep both in the same hands.
Retail and CPG domain depth. 25 years across retail, consumer goods, and retail-adjacent manufacturing. I understand how retailers actually measure, how CPG brands actually go to market, what breaks at scale, and where AI meaningfully changes margin versus where it is pilot theater. Domain is the difference between a take that sounds smart and a take a CDO can act on Monday morning.
Selected impact
- $100M+ in total measurable client impact across enterprise engagements.
- 40% reduction in CPG time-to-market via an AI-powered orchestration engine.
- $50M in new revenue within 18 months for a Fortune 500 omnichannel GTM transformation.
Recognition
- RETHINK Retail — Top Retail Expert, 2025 and 2026
- Top AI in Retail Leader, 2026
Background
BS in Economics from James Madison University, with minors in Political Science and Mathematics. Based in the Greater Philadelphia area.
Two POV streams, one person
I write in two distinct voices. Retail POV is for retail and CPG C-suite leaders — the Chief Digital Officers, Chief Data Officers, and VPs of Transformation weighing where AI actually earns margin. GTM POV is for B2B founders and revenue operators building outbound-driven revenue engines. Same person, same principles, different audiences.
Contact
The best way to reach me is via LinkedIn. For engagement inquiries, include a sentence on what you're solving and what the deadline looks like.